Sporting events such as the recent Rugby World Cup captivated millions. Whether they watch on TV screens or for those lucky enough to have tickets in stadiums, the prospect of glory can be truly hypnotising.
Major sporting tournaments have existed for generations, but now fuelled by 24 hour news and media, today’s hype surrounding speculation of “who will win” is unprecedented. It can be strengthened by omnipresent betting websites adverts, by twitter or by a single click on a mobile that keeps everyone involved in the action whatever they are doing. There is just one winner, who will take it all, as the song has it.
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